How does return on 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 made in 𝐂𝐑𝐌 help grow 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬?

Episode Link : https://youtu.be/cFE8r68assg?si=OFqml…

In CRM for Business episode of MSME TALK we will learn about CRM for small businesses, types of CRM, benefits & applicability for small businesses, how small businesses can implement the CRM, how return on investment made in CRM can be calculated and much more from Adarsh Noronha.

A report by Cisco gives gives us a picture how the pandemic has evolved digitisation – While the majority( over 70 %) of small businesses have already started their digitalization journeys due to crisis- 26% of small businesses remain in status quo mode – they have remained largely reactive to market changes and have made little effort to digitally transform.

As technology is changing the world it is kind of mandatory for businesses to get digitalised.
There are many ways through which digitalisation can be done.

• Automation of the core business processes is the most critical part of digital transformation.
• Businesses looking to automate core business processes typically look at two main software solutions, enterprise resource planning (ERP) and customer relationship management (CRM).

Adarsh Noronha is Country Director for Hubspot India and SAARC.
Prior to Hubspot Adarsh held leadership positions at Salesforce ,Oracle and Informatica. Adarsh holds over 2 decades of experience in leading clients in digital Transformation.

HubSpot is a leading US based CRM and marketing tool company with worldwide presence. Hubspot stands in the top 3 ranking in worldwide CRM companies for small businesses.

Episode Link : https://youtu.be/cFE8r68assg?si=OFqml…
If you are an entrepreneur and require to connect to experts for any business requirement do let us know. In case If you are an Industry Expert with MSME as your target audience, please share about yourself with us.

Disclaimer: This episode was released in 2022, hence some factual data may have got changed now.

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