If you are new to the World of Business Podcasting, you might be wondering what podcasting is all about? How do they work? how can this help in establishing your brand? And also, If you’re curious to know, how you can become a guest on a podcast? or if podcast guesting is even right for you? then, you’re in the right place.
In this blog, we will answer all of your questions regarding podcast guesting.
What is Podcast Guesting?
A business podcast or entrepreneur podcast is an audio series focused on discussing topics related to entrepreneurship, leadership, management, marketing and other aspects of running a successful business.
And, on the other side Business Pod guesting or podcast guesting is appearing as a guest on someone else’s podcast. It is a flourishing PR strategy, not only for business owners or budding entrepreneurs, but for established corporates and senior professionals, as well. And, the obvious reasons for this is how they help you connect with your customers, target audiences and enable you to grow your business with branding.
Since 2016, podcasts have been steadily growing in India . The listener base in India has grown from being just about four million in 2016 to an estimated 90 million in 2022.
(MSME TALK podcast available across all major platforms like Apple Podcast, Spotify, Google Podcast, Gaana Podcast , Amazon Podcast, Jio Saavan)
Now, let us understand about the benefits Business podcast guesting can bring to your business and thereby, help you grow.
Benefits of podcast guesting:
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Deeper Exposure and Audience Reach:
By appearing as a guest on a podcast, you have the opportunity to reach out to wider audience base across geographies , across countries , across continents. So, be a guest on podcast, this way you can reach new people and have an increased exposure.
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Improved Credibility and Authority:
Being a guest on a podcast also helps to establish you as a thought leader in your field. This also helps to increase your credibility and authority and make you a go-to expert in your niche.
BBC Global News study reveals how effective branded podcasting is. It helps you to lift awareness by (↑89%), brand consideration by (↑57%), brand favorability by(↑24%), and purchase intent by (↑14%).
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Opportunity for Backlink and Traffic to your Website:
Backlinks are links that take you from one website to a page on another website. The pages which have a high number of backlinks have high SEO rankings. Many podcasts generally include a link to their guest’s website in the show notes or during the episode. This can certainly help you with SEO ranking and potentially lead to new customers or clients.
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Cost-effective Marketing:
Unlike other forms of advertising, guest podcasting is of much lesser cost. It is one of the most cost-effective ways to reach a large audience and promote your brand, compared to other forms of marketing.
According to PwC’s Global Entertainment & Media Outlook 2020 report, India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly listeners.
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High Return on Investment:
Podcast episodes can remain available online indefinitely, providing long-lasting exposure and potential reach for your brand. There is a continuous flow of new audience and your reach funnel is on auto mode.
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Future of Podcasting
Considering the recent boom in the listeners in India, It would certainly emerge as one of the powerful tools to market your product and services and establish a long lasting impact on the minds of your prospective customers.
Would you also like to explore Podcast Guesting ?
Why Podcast Guesting on MSME TALK?
- Niche, Relevant, Focused audience with longer engagement
- No clutter or attention divert while listening the content
- Team spends focussed time & energy to go into deeper understanding about products, services to bring higher connection with the audience
- Added advantage of more comfortability than video Interview
- Published globally across all major platforms
- Regular visitor to India Ranking charts and also been into 10+ countries ranking
- Search Engine Optimization (SEO) benefits
- Extremely effective for building trust
- Podcast listeners are more likely to follow brands on social media or check their website /product
- Helps in bringing out more clarity on your product or service
- It’s fun and less stressful
Reach out at connect@msmetalk.com
