Episode #18 CRM for Small Businesses Ft. Adarsh Noronha, Country Director, Hubspot India. Welcome back to MSME TALK with Industry Experts. As technology is changing the world it is kind of mandatory for business to get digitalise. While covid pandemic and other changes within the market make it necessary for small and midsize businesses (SMBs) to accelerate digital transformation but small businesses cannot avoid digitalisation & automation to survive & scaling up even in non-pandemic scenario. . A report by Cisco gives gives us a picture how the pandemic has evolved digitisation – While the majority( over 70 %) of small businesses have already started their digitalization journeys due to crisis- 26% of small businesses remain in status quo mode – they have remained largely reactive to market changes and have made little effort to digitally transform.
There are many ways through which digitalisation can be done. Automation of the core business processes is the most critical part of digital transformation. Businesses looking to automate core business processes typically look at two main software solutions, enterprise resource planning (ERP) and customer relationship management (CRM).
In this episode of MSME TALK we will learn about CRM for small businesses, types of CRM, benefits & applicability for small businesses, how small businesses can implement the CRM , how does return on investment made in CRM can be calculated and much more from Adarsh Noronha .
Adarsh Noronha is Country Director for Hubspot India. Prior to Hubspot Adarsh held leadership positions at Salesforce ,Oracle and Informatica. Adarsh holds over 2 decades of experience in leading clients in digital Transformation.
Hubspot is a leading US based CRM and marketing tool company with worldwide presence. Hubspot stands in top 3 ranking in worldwide CRM companies for small businesses.
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