Blog 28- Beyond the Balance Sheet: How Intangibles Shape True Business Value?
Beyond the Balance Sheet: How Intangibles Shape True Business Value In this blog, author Vinay Pandya, Managing Partner, Mantraa Advisory explains that there are many things that make a business valuable, but still can’t be seen on a balance sheet. Brand trust, customer loyalty, reputation, and promoter credibility play a big role in how businesses are valued today—especially in India. This blog explains how such intangible assets help companies grow, build trust, and attract better valuations. Using examples like Bisleri, Colgate, and Zandu, it shows how these hidden strengths matter more than ever. It also highlights how ignoring them,…